Praca.pl: Please summarize in one word what was 2020 and one – what could be 2021.
Praca.pl: TOP 3 elements that had the greatest impact on the labor market in 2020 …
Praca.pl: What long-term trends do you see in the area of recruitment and communication with the candidate? What will change in recruitment activities?
Praca.pl: How has the image of EB’s activities changed? How will this affect future initiatives? Where employer should be actively involved in building the brand?
Joanna Grzegorzewska: This is the time of testing new options – what will work and when it will work, which channels are the best to reach out to potential candidates. Now we must stay visible in online world, so there is a lot of events – from free trainings and webinars to job fairs lasting for few days, accompanied by virtual stands of employers. I already know that online events sponsored by commercially operating organizations often did not bring any effect (a small number of people interested in the event or a poorly designed platform that did not encourage participants to use its opportunities), and student associations and organizations with working network of relations did surprisingly well. What’s more – it is important to plan EB activities upfront and with some time ahead so to attract and approach the right people. In the overwhelming amount of information, people are still hesitating whether it is worth to open the computer again after working hours or not.
When it comes to the candidate’s contact with the recruiter – each of us knows that it is already „virtual”. We use platforms, social media, text messages, e-mails, video recording platforms, instant messaging and other online communication tools. What is changing is the increasing openness to such solutions and the availability of candidates for the entire world job market, as long as language skills are not an obstacle.
Praca.pl: Please provide a short comment at the end of our conversation.
Joanna Grzegorzewska: Work at home and using electronic tools is, for me, associated with greater distraction (children, husband, cat, extra-professional role tasks) and mental and physical fatigue due to work primarily with systems and tools, not in direct relations with colleagues, candidates, suppliers.
I wonder what the risks of maintaining such habits are, of having to work in this way, if the pandemic situation does not improve. Many people like this approach (work from home) very much, but I personally think that direct interaction with another person adds more and is not exposed to the inconvenience of poor internet, hardware problems, and overuse of digital devices. Repeating after Aronson, we are social animals. We need interaction with people, same as we need to move and rest. For me, 2020 was not a time of „calm work in sweatpants”, but a year of fighting to keep work-life balance.